January 26, 2012 Leave a comment
Marketing: “The activity set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” – Wikipedia
When I was looking to join NEBA after getting to know my current supervisor, I was impressed by how NEBA emphasizes something not often seen in our non-profit, human services world: Marketing. The concept of marketing is not just used in the business world to obtain greater profit, it is also used to help forge mutually beneficial partnerships between businesses and non-profit organizations.
When NEBA started its push into the great state of Connecticut almost two years ago, one of the things we did to build our foundation was join various chamber and networking groups around the state. We started with the Metro Hartford Alliance, the Greater New Haven Chamber, and the Chambers in Cheshire, Manchester and Waterbury. We are also members of similar organizations in Massachusetts such as the Greater Springfield Chamber. Each of these chambers present monthly events that our staff are assigned to attend. These events are specifically for networking and relationship building. The general message that we try to put forth at these events includes:
- Economic Development. In my previous post I spoke about this at length. In summary, NEBA is bringing economic development to the communities we serve by helping people gain employment, in turn requiring less assistance from state and federal resources. We also contribute economically to our communities by hiring full-time staff to help with our ever-growing organization in Connecticut.
- Community. We appeal to the people we speak to that we are trying to help the people we serve to eventually become independent and achieve personal succes. By hiring these individuals, regional businesses are serving the community they live in.
- What are their needs? By attending these monthly events we build relationships with companies and try to find out what needs they may have. By building these relationships, we can help them fill those needs and in turn find employment for our individuals.
A lot of today’s business world is impersonal. We at NEBA continue to believe in the power of face to face, human interaction. This is why we seek out networking events and one-on-one personal connections with the various businesses that are members of these chambers.
– Timothy J Blonsky, Senior Employment Specialist, Connecticut Team